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Event Cloud
Booking and marketplace flow for events and creatives
A platform for Western Australian event planners to discover, compare, book, and manage creatives such as musicians, photographers, and vendors through one streamlined surface.
Tag
Marketplace · Event Management
Duration
Ongoing
Role
Product framing · Marketplace UX · Booking flow
Event Cloud was positioned as an operational marketplace, not just a directory: discovery, booking, and vendor management across desktop and mobile surfaces.
Model
Two-sided marketplace
Region
Western Australia
Stack
Laravel custom
◇ The problem
Where they were stuck.
Event planning often depends on fragmented supplier discovery, manual booking conversations, and unclear payment coordination between clients and creatives. Event Cloud needed a simpler workflow that worked for both organizers and service providers.
◇ Our approach
How we shipped it.
- 01
Framed the platform around the end-to-end event-booking journey instead of just supplier listings: discovery, comparison, reservation, payment, and ongoing management.
- 02
Made the marketplace useful for creatives as well as clients, with profile tooling, availability management, and booking visibility built into the same system.
- 03
Highlighted payment flexibility as a core product advantage, allowing clients to reserve, part-pay, or pay in full based on event timing and operational needs.
- 04
Positioned the platform as a practical event-management layer for real bookings rather than a generic directory, with admin controls and dispute handling supporting trust on both sides.
◇ Stack
What it's made of.
LaravelMarketplace platformBooking workflowFlexible paymentsCreative profilesAdmin controls
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