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Fuze Tea
Brand-activation web application tied to a real-world launch mechanic
A launch-era web application and activation layer for Fuze Tea in Denmark, built to support a larger campaign universe that connected a special vending-machine experience, social distribution, and measurable consumer engagement.
Tag
Consumer Brand · Experiential Launch
Duration
Launch campaign
Role
Web application · Activation UX · Brand launch support
Social mentions
100+
Reach
800k+
Impressions
2m+
◇ The problem
Where they were stuck.
Fuze Tea entered Denmark as an unfamiliar brand in a category dominated by established competitors. The launch had to create both awareness and preference while translating the broader 'me time' communication platform into a market-facing experience people would actually notice and remember.
◇ Our approach
How we shipped it.
- 01
Worked on the digital application layer around the activation, helping turn the launch into something more interactive than a standard beverage campaign landing page.
- 02
Designed the experience to support the special vending-machine mechanic, including the completion flow needed to trigger the real-world reward once the interaction was finished.
- 03
Aligned the web experience with the wider campaign universe so the digital surface felt consistent with the reflective, sensory kaleidoscope concept used across PR, social, events, and sampling.
- 04
Kept the implementation focused on momentum and participation, making the digital piece serve the activation instead of competing with it.
◇ Stack
What it's made of.
Web applicationActivation signalingCampaign UXEvent integrationSocial distributionBrand-launch support
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