Loading
PriceHunter
Cross-border price comparison with shipping-aware EU totals
A European cross-border price comparison platform that normalizes local and foreign retailer offers into shipping-aware landed totals, so shoppers can see when buying from another EU country is genuinely cheaper.
Tag
Commerce Search · Cross-Border Pricing
Duration
Ongoing
Role
Product strategy · Frontend · Search UX
PriceHunter leads with the real shopper question: not which sticker price is lowest, but which retailer actually lands cheapest once VAT, shipping, and cross-border context are included.
Comparison mode
Landed total
Coverage
EU cross-border
Search
Meilisearch-backed
◇ The problem
Where they were stuck.
Traditional comparison engines stop at listed prices, which breaks down fast across EU markets. VAT differences, shipping, currency conversion, local fees, and ranking opacity make naive comparisons misleading. PriceHunter needed a sharper product story around landed cost, transparent ranking, merchant feeds, and trust-first cross-border shopping.
◇ Our approach
How we shipped it.
- 01
Framed the platform around landed total instead of headline price, making the cross-border value proposition explicit from the first screen rather than burying it in product detail pages.
- 02
Connected shopper-facing discovery with the deeper platform mechanics from the actual codebase: normalized offers, search indexing, price history, alerts, click-out tracking, and compliance-aware ranking disclosure.
- 03
Built the browsing experience around high-intent retail behavior such as category entry, fast search, price-drop monitoring, and prominent savings badges when a foreign offer beats the domestic best price.
- 04
Positioned trust as a feature alongside savings, with transparent ranking language and visible EU compliance surfaces that support a regulated commerce product instead of a generic affiliate catalog.
◇ Stack
What it's made of.
Laravel 12Vue 3Inertia SSRPostgresRedisMeilisearch
Next case study