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CoRESCUE
Open-source emergency ventilator project with a clear public launch surface
A naming, identity, copy, and website project for CoRESCUE, built to help an open-source emergency ventilator initiative communicate clearly with healthcare stakeholders, engineers, and the wider public during the COVID-19 crisis.
Tag
Health Tech · Crisis Response
Duration
Rapid launch
Role
Naming · Identity · Website · SEO
Build timeline
14 days
Positioning
Open source
Scope
Name + site
◇ The problem
Where they were stuck.
CoRESCUE was working against extreme time pressure while developing an affordable emergency ventilator during the pandemic. The project needed a credible public-facing identity and website quickly, while the underlying product also had to navigate approvals, engineering constraints, and urgent healthcare relevance.
◇ Our approach
How we shipped it.
- 01
Built the public launch surface around clarity and trust, giving the initiative a name, identity, copy, and website that could explain both the engineering effort and the humanitarian purpose behind it.
- 02
Positioned the project as a serious open-source medical initiative rather than a speculative concept, with design and messaging that emphasized scientific rigor, solidarity, and practical value for healthcare systems.
- 03
Used simple, legible visual language and universal iconography so the project could be understood quickly by a broad audience spanning hospitals, collaborators, and supporters.
- 04
Supported the rollout with organic SEO and a web presence designed to act as the project's home base while the underlying ventilator effort moved at crisis speed.
◇ Stack
What it's made of.
Naming systemVisual identityWebsite designCopywritingOrganic SEOHealth-tech messaging
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