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Danske Hospitalsklovne
Fundraising campaign platform built around brand-love and social participation
A campaign concept and marketing-site surface for Danske Hospitalsklovne, created to strengthen awareness, increase brand-love, and help convert attention into fundraising around Spred Glaede Dag.
Tag
Nonprofit Campaign · Fundraising
Duration
Annual campaign
Role
Campaign concept · Marketing site · Content activation
Primary goal
Fundraising
Activation
Cross-channel
Result
KPIs exceeded
◇ The problem
Where they were stuck.
Danske Hospitalsklovne needed a stronger annual campaign platform that could do more than collect passive sympathy. The work had to increase recognition and emotional connection, activate consumers across channels, and support higher fundraising for the organization's core mission.
◇ Our approach
How we shipped it.
- 01
Built the campaign around the platform 'Ej blot til lyst' to show that the red clown nose was not just symbolic merchandise, but a concrete way to support the organization's work.
- 02
Created a marketing and content system that could travel well across social channels, influencers, PR, and stakeholder communications instead of living as a one-off static campaign page.
- 03
Used content marketing as the core engine of distribution, giving the audience simple participation mechanics such as buying the red nose and sharing campaign content socially with a common hashtag.
- 04
Treated the site and campaign surface as a fundraising product, not just a message board, with clearer emotional framing and more effective cross-channel activation than earlier efforts.
◇ Stack
What it's made of.
Campaign platformMarketing websiteContent marketingSocial activationInfluencer coordinationPR distribution
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